Strategy is the first step where everything becomes clear. We define who your brand speaks to (target audience analysis, buyer personas), what you stand for (values, mission, vision), and the direction you're heading (marketing objectives, KPIs).
Our collaborative work begins by mapping the present: market research, competitor analysis, trend monitoring, and SWOT analysis help us gain a precise understanding of the environment in which your brand operates and where it can stand out.
Following this, we determine your positioning. We align your messages, style, visual and verbal presence — from these, we build the brand strategy and the content strategy. We break down the communication mix into channels and define where, when, and in what form it’s best for you to communicate.
We develop the campaign system, the timeline, and the toolkit. We formulate the main message directions and assign specific action plans and measurement points to them – KPIs based on which progress can be tracked throughout.
Whether it's about organic presence, paid campaigns, events, or content creation, the strategy provides direction for every element. It not only provides a system for your marketing but also helps you make informed decisions and think long-term.
